Welcome to Innovitoy!!
Welcome to Innovitoy!!
SINCE 2021
Shaping Safe, Sustainable, and Innovative Toys
About Innovitoy
At Innovitoy, we turn imagination into joyful, lasting experiences.
We design toys that not only entertain but also help children grow — mentally, emotionally, and creatively. Every product is thoughtfully crafted, using high-quality materials and inspired by real childhood moments.
From concept to creation, we follow a hands-on, heart-first approach — ensuring that each toy reflects care, innovation, and the spirit of exploration.
We design toys that not only entertain but also help children grow — mentally, emotionally, and creatively. Every product is thoughtfully crafted, using high-quality materials and inspired by real childhood moments.
From concept to creation, we follow a hands-on, heart-first approach — ensuring that each toy reflects care, innovation, and the spirit of exploration.
Rooted in Indian values and driven by global thinking, Innovitoy is proud to be a Made-in-India toy brand with a vision that reaches far beyond playtime.
Our Story
From a Shared Dream to a Toy in Every Home , in a world filled with screens and noise, we asked ourselves one simple question: Can toys still spark imagination the way they used to? That question sparked a journey.
A journey shared by four individuals, each carrying a unique vision, but united by a single belief — that playtime should be meaningful, safe, and full of joy.
A journey shared by four individuals, each carrying a unique vision, but united by a single belief — that playtime should be meaningful, safe, and full of joy.
Nrup, with his global business perspective, envisioned a brand that could compete with the best — yet remain deeply rooted in Indian values.
Harikrishna, the operations mind, brought structure and discipline to every process — ensuring no detail was ever left to chance.
Pritesh, the manufacturing genius, turned raw plastic into play — giving form to imagination with precision and pride.
Parth , the financial strategist, ensured every step was sustainable, solid, and built for the long run.
From late-night discussions to early prototypes, the journey wasn’t always easy — but it was always filled with purpose, trust, and belief.
Thus, Innovitoy was born — not just as a company, but as a movement to bring back the magic of real play.
Every toy we create is imagined in-house, designed for growth, tested for safety, and crafted with love. Whether it's a shape sorter for toddlers or an activity set for curious minds — each Innovitoy product carries the heart of our story: A toy that inspires. A toy that lasts. A toy that matters.
Today, as we expand across homes, schools, and retailers, our goal remains the same -
To create toys that spark smiles, build minds, and respect the world our children will inherit. Because at Innovitoy, we don’t just make toys. We craft stories, one toy at a time.
Our MISSION is to enrich every child’s experience with innovation and imagination. We aim to build the best quality toys for kids indigenously and provide them with the joy and happiness that they deserve.
Our VISSION is to build a vibrant, innovation-driven toy ecosystem in India that rivals global standards — where every child has access to safe, creative, and high-quality toys that inspire imagination, learning, and joyful growth.
Our Values
Quality
We believe every child deserves the very best. That’s why we’re committed to creating toys that are not only safe and thoughtfully designed, but also built to last — becoming cherished companions through the early years of growth and discovery.
Trust
Whether it’s a parent, grandparent, uncle, aunt, or friend — those who choose Innovitoy place their trust in us to deliver joy, safety, and purpose. We honour that trust by upholding the highest standards in everything we create.
Delight
Every toy we craft is made with one goal: to spark joy. From curious smiles to moments of imaginative play, we’re here to create meaningful experiences that make childhood feel magical — for every child, everywhere.
Meet Our Directors
Nrup Patel
Director, Sales & Business Development.
With global exposure and expertise in business development, Nrup leads Innovitoy’s growth through strategic planning and market expansion. His vision and partnerships have been key to driving innovation, trust, and long-term success.
Parth Patel
Director, Finance & Accounts
A finance strategist with global insight, Parth studied in Australia and now leads Innovitoy’s financial planning and expansion. His forward-thinking approach ensures smart, sustainable growth for the brand.
Harikrishna Pansuriya
Director, Operations
An alumnus of VIT, Harikrishna brings a sharp operational mindset shaped by global exposure and engineering depth. He oversees Innovitoy’s end-to-end processes, ensuring efficiency and innovation at every level.
Pritesh Patel
Director, Production.
With over 20 years of experience in injection moulding, tooling, and assembly, Pritesh drives Innovitoy’s manufacturing excellence. A Gujarat University graduate, he blends technical mastery with precision-led execution
Certificate & Trust Marks
TimeLine
About Factory
About Our Factory at Innovitoy, our factory is the heart of our vision — where imagination takes shape with precision, purpose, and care. Located in Ahmedabad, Gujarat, our facility is fully equipped to handle design, prototyping, moulding, assembly, testing, and packaging — all under one roof.
We combine cutting-edge technology with skilled craftsmanship to produce toys that are safe, durable, and development-focused — meeting both Indian and global standards. With over 15,000 toys made daily and 350+ active moulds, Innovitoy is scaling rapidly to deliver joy across India and beyond.
We combine cutting-edge technology with skilled craftsmanship to produce toys that are safe, durable, and development-focused — meeting both Indian and global standards. With over 15,000 toys made daily and 350+ active moulds, Innovitoy is scaling rapidly to deliver joy across India and beyond.
Ethical Factory Practices
Ethical Manufacturing Practices from eco-conscious materials to fair labor policies, our operations reflect integrity at every step. Sustainability and responsibility are not just words — they guide our daily decisions.
Our Team: 100+ Skilled Workers
A Team of 250+ Strong We are powered by a committed and growing team of over 250 members — including designers, engineers, technicians, QA experts, and assembly staff. Every role matters, and every person contributes to the play.
Women Empowerment at the Core
Women Empowerment in Action We are proud to support over 150 women in our WORK force — providing them with dignified employment, skill development, and the opportunity to shape the future of play.
Discover Our Full Range
